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Posts Tagged ‘producers’

When most people talk about Search Engine Optimization (SEO), they tend to talk to more traffic to their website. Everyone wants more traffic. Right? If you’re like most distributors of films and videos, you worry less about traffic volume and more quality traffic. The goal is to get the right people visiting your site. SEO Can Do For You? Search Engine Optimization is to help people who want to find your site, find your site. Optimize your site properly, target keywords closely related to your business, and the highest quality traffic will come. By making some technical improvements to your site now, you can help search engines like Google and Yahoo to understand and ‘respect’ what your site offers and then pass the word about the thousands of films and video buyers license to use search engines every working day. Perhaps a buyer only remembers a few words about a title they have seen the back of one of your sales sheets. Good SEO practices license allows buyers to find you even using the keywords sketchiest. We have compiled a list of nine simple things you can do today to make sure your site is search engine friendly. Give your site an SEO focus, work hard posting keyword rich content, and you’ll be surprised how fast you can “possess” a set of keywords related to a film / video content category or genre. This means that every time or every time a buyer searches for content related to your business, they will find their way to your site. This list is just as essential for film and video distributors to independent producers and film festivals that want to increase their exposure. Everyone can benefit from these best practices. Nine. Did you report your site to major search engines? Search engines can not find you if they do not know about you. The first thing you should do (after you finish reading this article) is to ensure that your site is submitted to major search engines. Important Make sure you do it manually. We do not recommend that you use the self-authored web sites who promise to do for you. Get off on the right foot and do it yourself SEO presentation. About IPEX TV blog to an article on sending your site to search engines. 8. Did you add your Sitemap? A sitemap is a simple document placed in the root directory of your site and inform search engines about pages on your site are available for research. It’s like one of those great cards you see at trade shows for audiovisual content, but it is for your website, search engines and the like. 7. Do all your web pages have titles? At the top of the window of your browser (on the same level as the close, maximize, and minimize buttons), you will find the title of the page you visit. It is part of the most valuable real estate on your site. If the only thing in this space is the name of your company (or worse, it just says “Untitled”), you lose a big opportunity. Use this space to draw attention to search engine for specific keywords by writing page titles unique to each page of your site. The trick is to write a page title that is keyword loaded, but always seems natural to your actual visitors. Do not these titles too long, but make sure the keywords you use in the title appears again in the body of the page. You’ll be amazed what it can do better in the results of your search engine. 6. Do you have your ‘alt’ attributes defined? When a programmer adds a picture to a site, he or she used a code called HTML “img” tag. The alt attribute (sometimes mistakenly called “alt tags) allows you to specify a text that the browser displays if your picture is missing. In this example, the image of a sheet of sale is “tagged” with a few words describing the (alt = “sales sheet, a sheet, one-sheet”). This may seem like a big problem, but these “other” labels are needed to help search engines understand the content of your page. Search engines can not read images, so it is important that you help in specifying the “alt” attribute that contains the image. 5. Did you get your link out there? If you are a active member of Wikipedia and / or the IMDb? Find places on these sites where it is appropriate to submit links. If these relationships end within the community, they provide better exposure that money can buy. Add some of your best pages (not just your site) to social bookmarking sites like Del. Icio. We, MA. gnolia. com and My Yahoo. Your friends involved. Link to the best pages, and ask them to link to you. 4. Are you content? Wooops. So now you should have a site that is fairly well technically optimized and search engine friendly. But you people are actually looking for content? For film and video distributors, get your catalog titles and sell old sheets on your site is an excellent measure of the online content rich in keywords will be relevant to a wide variety of film and video buyers License Content googling for new titles. 3. Have you prepared a list of keywords that you like? Put yourself in the shoes of your audience a moment and imagine sitting in your favorite search engine. What are your search terms your audience is more likely to use? Are these words lead them to search your site? Now imagine the search terms they could use to find the website of your competitor. Make a master list of all these keywords, and decide which keywords you want to “own”. This list will be your guide to search engine friendly content that you create. 2. Do you have a blog? Last Online catalog of titles is great, but it is very important to have a site that is updated. Many people in the film industry and video distribution see a corporate blog as more of a hassle than a help. But blogs are simply the best way to keep your cool site, get a lot of text sexy for search engines to find and interact with your customers. independent producers and film festivals have been quick to understand their valuelearn their example. The best blogs are an attractive mix of industry news and personal observations. Use your blog to keep your customers updated on your business, introduce new titles, and share insights. 1. Have you already started? The good news about SEO is that it is never too early or too late to start. Do not think for one minute that you need a check mark next to all 9 of these elements before they can release your site to the public. And it is not necessary to be in order. The web is dynamic and flexible. Try some things and check the results. Try Googling your site and see what happens. Try again, and adjust as needed. A little at a time is all it takes to make great improvements. Consistency counts.

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