Posts Tagged ‘Market’

American Film Market, Ypulse, Media People-Powered UN [Workshop], Global Gaming Expo, Billboard Touring Conference and Media Authority in November Highlights

The International Student Film Festival Hollywood offers student filmmakers from around the world a unique opportunity to gain the recognition of film industry leaders. It is a forum for student filmmakers to submit their independent films in Hollywood, principally by making the students face to face with the directors work, producers and other industry professionals throughout the event which runs through Nov. 9 giving them the invaluable opportunity to promote themselves and their films. American Film Market is a function of the industry and considered that more than 8,000 industry leaders converge in Santa Monica for eight days of the conclusion of contracts, screenings, seminars, red carpet creations, networking and parties. The 23 screens on the Promenade in Santa Monica and the surrounding community halls become AFM projection for the entire eight-day event, which lasts until Nov. 12 rooms and eight digital projection and video are added only for AFM. Ypulse Youth Marketing Mashup East, which will be held in Boston, November 6-7, will focus on how you can reach and communicate with young people aged 16-24 with technology, and includes topics content, connectivity and community. Festival Copenhagen International Documentary Film Festival, and associates, is the result of the merger between major organizations Copenhagen Film Festival, International Film Festival in Copenhagen and NatFilm. The new organization of the House now has three international film festivals in the Danish capital, with some segments running from November 7-18. The People-Powered Media [United Nations] Workshop is a “non-conference” style event created to examine how community media can be used as a tool of information, organization and action, one day, November 8 Austin. PAUSE is the title of a conference is happening November 10-11 in New York, which examines the creative and technical approaches of industry leading studios and agencies involved in the broadcast and film. The participants of this event will receive full access to the 2 day event, which includes 14 one hour presentations, and a wrap party at Madame X in Greenwich Village. The Association of Moving Image Archivists Annual Conference, held this year in Savannah, November 12-15, and provides an opportunity for colleagues and those interested in the field to meet, share information and work together, partly because events like the breakfast newcomer who will mentor and newcomers the opportunity to meet and exchange ideas. The Hollywood Reporter and Billboard join forces to offer a two-day seminar, November 13-14 Los Angeles, on the role of music in film and television. The seventh annual event provides a forum for the exchange of ideas between film, television and music professionals. Also featured will be live artist performances, roundtable discussions, and networking cocktails. The Global Gaming Expo is an annual event created by the gaming industry, providing the latest secrets and ideas for everyone who comes. Any person who directs or works professionally in the gaming industry (including management of bingo halls) is invited to attend this extravaganza of Las Vegas is happening November 18-20. The fifth annual Billboard Touring Conference and Awards is a gathering of industry consultation that will host informative panels, controversial discussions, invaluable networking opportunities, and receiving awards, the Billboard Touring Awards, which reward top artists and entertainment industry professionals based on actual data compiled by the Billboard Boxscore of the year 2007. The November 21 “Building on Shorts’ (Boss) conference is organized by a London-based organization, run by Ricarda Vidal cultural, Irini Marinaki and Konstantinos Stefanis, focusing on short films by new international filmmakers in major cultural institutions, and collaboration between cinemas and galleries in Europe and beyond. The above events are only a sample of what is fully listed. Full details are on the Media, Entertainment and Performing Arts Industry News and Events. “Video and podcast versions of this news summary are also available on popular video sites around the Web like MySpace, YouTube, Bit Torrent, as well as on the blog of The Actor’s Checklist podcast, a great place to get your iPhone, iPod or Apple TV download from. The Free Home Video serves as a demonstration archive for all past video presentations. This month on video you will see trailers and sample clips of cities a cappella group from New York but based in Germany, Naturally 7. A platform for new urban talent, tickle. tv. A film Junebug This Alfred E. Rutherford, “Pro-Black Sheep”. Talk Rock Records, Chas Ferry Producer, with “Hypnotic video. Post Media, LLC, Luis G. Pascual, Principal, featuring sports television formats -” FUTBOL Primera “- Argentina. Checklist The Actor’s now lets you check the latest musical artists song releases on Apple’s iTunes, updated on an hourly basis, at: http://www. actorschecklist. com / resources / itunes. php


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American Film Market, Ypulse, People-Powered Media UN [Workshop], Global Gaming Expo, Billboard Touring Conference and Media Authority in November Highlights

The International Student Film Festival Hollywood offers student filmmakers from around the world a unique opportunity to gain the recognition of film industry leaders. It is a forum for student filmmakers to submit their independent films in Hollywood, principally by making the students face to face with the directors work, producers and other industry professionals throughout the event which runs through Nov. 9 giving them the invaluable opportunity to promote themselves and their films. American Film Market is a function of the industry and considered that more than 8,000 industry leaders converge in Santa Monica for eight days of the conclusion of contracts, screenings, seminars, red carpet creations, networking and parties. The 23 screens on the Promenade in Santa Monica and the surrounding community halls become AFM projection for the entire eight-day event, which lasts until Nov. 12 rooms and eight digital projection and video are added only for AFM. Ypulse Youth Marketing Mashup East, which will be held in Boston, November 6-7, will focus on how you can reach and communicate with young people 16-24 through technology, and includes content topics , connectivity and community. Festival Copenhagen International Documentary Film Festival, and associates, is the result of the merger between major organizations Copenhagen Film Festival, International Film Festival in Copenhagen and NatFilm. The new organization of the House now has three international film festivals in the Danish capital, with some segments running from November 7-18. The People-Powered Media [United Nations] Workshop is a “non-conference” style event created to examine how community media can be used as a tool of information, organization and action, one day, November 8 Austin. PAUSE is the title of a conference is happening November 10-11 in New York, which examines the creative and technical approaches of industry leading studios and agencies involved in the broadcast and film. The participants of this event will receive full access to the 2 day event, which includes 14 one hour presentations, and a wrap party at Madame X in Greenwich Village. The Association of Moving Image Archivists Annual Conference, held this year in Savannah, November 12-15, and provides an opportunity for colleagues and those interested in the field to meet, share information and work together, partly because events like the breakfast newcomer who will mentor and newcomers the opportunity to meet and exchange ideas. The Hollywood Reporter and Billboard join forces to offer a two-day seminar, November 13-14 Los Angeles, on the role of music in film and television. The seventh annual event provides a forum for the exchange of ideas between film, television and music professionals. Also featured will be live artist performances, roundtable discussions, and networking cocktails. The Global Gaming Expo is an annual event created by the gaming industry, providing the latest secrets and ideas for everyone who comes. Any person who directs or works professionally in the gaming industry (including management of bingo halls) is invited to attend this extravaganza of Las Vegas is happening November 18-20. The fifth annual Billboard Touring Conference and Awards is a gathering of industry consultation that will host informative panels, controversial discussions, invaluable networking opportunities, and receiving awards, the Billboard Touring Awards, which reward top artists and entertainment industry professionals based on actual data compiled by the Billboard Boxscore of the year 2007. The November 21 “Building on Shorts’ (Boss) conference is organized by a London-based organization, run by Ricarda Vidal cultural, Irini Marinaki and Konstantinos Stefanis, focusing on short films by new international filmmakers in major cultural institutions, and collaboration between cinemas and galleries in Europe and beyond. The above events are only a sample of what is fully listed. Full details are on the Media, Entertainment and Performing Arts Industry News and Events. “Video and podcast versions of this news summary are also available on popular video sites around the Web like MySpace, YouTube, Bit Torrent, as well as on the blog of The Actor’s Checklist podcast, a great place to get your iPhone, iPod or Apple TV download from. The Free Home Video serves as a demonstration archive for all past video presentations. This month on video you will see trailers and sample clips of cities a cappella group from New York but based in Germany, Naturally 7. A platform for new urban talent, tickle. tv. A film Junebug This Alfred E. Rutherford, “Pro-Black Sheep”. Talk Rock Records, Chas Ferry Producer, with “Hypnotic video. Post Media, LLC, Luis G. Pascual, Principal, featuring sports television formats -” FUTBOL Primera “- Argentina. Checklist The Actor’s now lets you check the latest musical artists song releases on Apple’s iTunes, updated on an hourly basis, at: http://www. actorschecklist. com / resources / itunes. php


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American Film Market, Ypulse, People-Powered Media [UN], workshop, Global Gaming Expo, Billboard Touring Conference Highlights of the media in November and body

The International Student Film Festival Hollywood offers student filmmakers from around the world a unique opportunity to gain recognition of the leaders of the film industry. It is a forum for student filmmakers to showcase their independent films in Hollywood, mainly through these students face to face with the managers work, producers and other industry professionals, throughout the event which runs through November 9 giving them the invaluable opportunity to promote themselves and their films. American Film Market is a well regarded industry according to which more than 8,000 industry leaders converge in Santa Monica for eight days of deal-making, screenings, seminars, before the first red carpet, networking and parties. All 23 screens on the Promenade in Santa Monica and the surrounding community became rooms AFM projection for the entire eight days of the event which lasts until November 12 and eight digital screens and the video will be available only for the AFM. Ypulse Youth Marketing Mashup East, which will be held in Boston, November 6-7, will focus on how you can reach and connect with young people aged 16-24 with technology and embracing themes content, connectivity and community. Copenhagen International Documentary Film Festival and associated festivals, is the result of the merger between organizations big film festival in Copenhagen, Copenhagen International Film Festival and NatFilm. Organizing a new house now three international film festivals in the Danish capital, with some segments that will run from November 7-18. The People-Powered Media [UN] Workshop is a non-style event created to explore how community media can be used as a tool for information, organization and action, one day, November 8 at Austin. PAUSE is the title of a conference happening November 10-11 in New York, which examines the creative and technical approaches of industry leading studios and agencies involved in disseminating and film. Participants of this event will receive full access to the event 2 days, 14 presentations, which includes an hour and a wrap party at Madame X in Greenwich Village. The Association of Moving Image Archivists Annual Conference, held this year in Savannah, November 12-15, and provides an opportunity for colleagues and interested in the field to meet, share information and work together, in part because events such as breakfast the newcomer who will mentor and new entrants the opportunity to meet and network. The Hollywood Reporter and Billboard join forces to offer a two-day seminar, 13-14 November in Los Angeles on the role of music in film and television. The seventh annual event provides a forum for the exchange of ideas between film, television and music professionals. Also featured will be live artist performances, roundtable discussions and networking cocktails. The Global Gaming Expo is an annual event put on the games industry, providing the latest secrets and ideas for everyone who comes. Any person who directs or works professionally in the gaming industry (including managers of bingo halls) is welcome to come to the Las Vegas extravaganza happening November 18-20. The fifth annual Billboard Touring Awards and Conference is a gathering for the concert industry, which will host information panels, lectures, discussions, invaluable networking opportunities, and receiving awards, the Billboard Touring Awards which rewards the best performers of the concert industry and professionals based on actual data compiled through the Billboard Boxscore chart of 2007. The November 21 put ‘on Shorts’ (Boss) conference is organized by a London-based cultural managed by Ricarda Vidal, Irini Marinaki and Konstantinos Stefanis, focusing on the dissemination of new short by filmmakers in international institutions the cultural field, and collaboration between cinemas and galleries in Europe and beyond. The above events are only a sample of what is to list them all. Full details are on the Media, Entertainment and Performing Arts Industry News and Events “page. Video and podcast versions of this news summary are also available on the popular video sites around the Web as MySpace, YouTube, Bit Torrent, as well as on the podcast blog Checklist of the actor, a great place to get your iPhone, iPod or Apple TV download from. The Free Home Video Showcase serves as an archive for all video presentations past. This month on video you will see trailers and sample clips of a group capela Metropolitan New York but based in Germany, Naturally 7. A platform for new urban talent, tickles. tv . Junebug presents a film featuring Alfred E. Rutherford, ‘Pro-Black Sheep’. Rock Talk Records, Chas Ferry Producer, with “Hypnotic Video.” Post Media, LLC, Luis G. Pascual, Director, presenting sports television formats from – “FUTBOL DE PRIMERA – Argentina. The Actor’s Checklist now lets you check the latest releases of the musical artists song on Apple’s iTunes, updated on an hourly basis, to address: http://www. actorschecklist. resource com / itunes. php


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American Film Market, Ypulse, People-powered Media [un]workshop, Global Gaming Expo, Billboard Touring Conference, Highlight November’s Media and Ente

The International Student Film Festival Hollywood offers student filmmakers from all over the world a unique opportunity to gain the recognition of film industry leaders. It is a forum for student filmmakers to showcase their independent films in Hollywood, mostly by putting these students face to face with working Directors, Producers, and other industry professionals, throughout the event that runs through November 9, giving them the invaluable opportunity to promote themselves and their films. American Film Market is a well regarded industry function to which over 8,000 industry leaders converge in Santa Monica for eight days of deal-making, screenings, seminars, red carpet premieres, networking and parties. All 23 screens on the Santa Monica Promenade and the surrounding community become AFM screening rooms for the entire eight-day event which lasts till November 12 and eight digital and video screening rooms are added just for the AFM. Ypulse Youth Marketing Mashup East, taking place in Boston, November 6-7, will focus on how you can reach and connect with youth ages 16-24 using technology, and embraces themes of content, connectivity and community. Copenhagen International Documentary Film Festival, and associated festivals, is the result of the merger between Copenhagen’s major film festival organisations; Copenhagen International Film Festival and NatFilm. The new organisation today house three international film festivals in the Danish capital, with certain segments taking place from November 7-18. The People-Powered Media [un]Workshop is an ‘unconference’ style event created to explore how community media can be used as a tool for information, organization, and action, one day only, November 8, in Austin. PAUSE is the title for a conference happening November 10-11 in New York, that examines the creative and technical approaches of industry leading studios and agencies involved in broadcast and film. Attendees of this event will receive full access to the 2 day event, which includes 14 one hour presentations, and a wrap party at Madame X in Greenwich Village. The Association of Moving Image Archivists Annual Conference, takes place this year in Savannah, November 12-15, and provides an opportunity for colleagues and those interested in the field to meet, share information and work together, in part through events like The Newcomer’s Breakfast which will give Mentors and Newcomers a chance to meet and network. The Hollywood Reporter and Billboard join forces to deliver a  two-day seminar, November 13-14 in Los Angeles, on the role of music in film and television. The seventh annual event provides a forum for the exchange of ideas among film, TV and music professionals. Also featured will be live artist performances, roundtable discussions, and networking cocktail parties. The Global Gaming Expo is a yearly event put on by the gaming industry, providing the latest secrets and ideas for everyone who comes. Anyone who runs or works professionally in the gaming industry (including Bingo hall managers) is welcome to come to this Las Vegas extravaganza happening November 18-20. The fifth annual Billboard Touring Conference and Awards is a gathering for the concert industry that will host informative panels, controversial discussions, invaluable networking opportunities, and an awards reception, the Billboard Touring Awards, which honors the concert industry’s top artists and professionals based on actual data compiled through the Billboard Boxscore chart of 2007. The November 21 ‘Betting on Shorts’ (BoSs) conference is being hosted by a London-based cultural organisation run by Ricarda Vidal, Irini Marinaki and Konstantinos Stefanis, with a focus on the dissemination of shortfilms by new international filmmakers in prominent cultural institutions, and further collaboration between cinemas and galleries in Europe and beyond. The above events are only a sample of what is fully listed. Complete details are on the “Media, Entertainment and Performing Arts Industry News and Events” page. Video and podcast versions of this news summary are also available at popular video sites around the Web like MySpace, YouTube, Bit Torrent, as well as on The Actor’s Checklist podcast blog, a great place to get your iPhone, ipod or Apple TV download from. The Free Home Video Showcase serves as an archive for all past video presentations. This month on video you will see trailers and sample clips of urban a capela group from New York, but based in Germany, Naturally 7. A platform for new urban talent, Tickles. tv. A Junebug Presents film starring Alfred E. Rutherford, ‘Pro-Black Sheep’. Rock Talk Records, Chas Ferry Producer, with ‘Hypnotic Video’. Post Media, LLC, Luis G. Pascual, principal, presenting sports television formats from – “FUTBOL DE PRIMERA” – Argentina. The Actor’s Checklist now lets you check the latest musical artists song releases on Apple’s iTunes, updated on an hourly basis, at: http://www. actorschecklist. com/resources/itunes. php

Tips on How to Market Your Music or Band

At the very core, the principles of running a business and marketing a band to the point of making actual money are not that different. Just so happens that this business is music. Remember that old saying that goes something like “build it and they will come”. It’s an old saying because in today’s world it should read “build it, MARKET IT… and they will come”. If you do not believe me then think about how many talented people you have come across that made incredible music in their basement, music that never made it out of their house. It’s like they’re waiting for somebody to ring the doorbell and say “I was just passing through the neighborhood with a briefcase full of money and wanted to see if you have a great song available”. You know it’s not going to happen. However, there are things you can do to get your music/band marketed and we will be discussing this in the following article. Let us first establish what we’re looking to do. We need to market the band while at the same time making some money or at least not losing much on the marketing costs, all this while making sure that our efforts will be rewarded if things are done right. Let’s look first at traditional marketing methods. Here we have things like t-shirts, buttons, stickers and any other solid tangible good that represents the band or artist. Obviously CDs enter the picture and so do DVDs. With the arrival of services such as Zazzle and others, you can sell your stuff without ever seeing it or stocking it. You simply create your design online and when somebody orders it they will print the design onto the shirt and ship it out. The quality is really good, but as with anything that helps make your life a bit easier, it will cut into your profits. These items earn back money while promoting your music/band. After all, some dude dressed with your t-shirt is like having a walking billboard. Try to remember these simple rules as you design your products:1.     Very easy to read, clear and big logos work. If you’re a fan of warped letters and squiggly lines you should try to stay away from that. Nor should the public have to use a magnifying glass to read the name of your band. It doesn’t mean that your design has to be stale or boring, but stay away from stuff that you need to spend time and effort to make out.   If you’ve ever seen a shirt for a death metal band you’ll know what I’m talking about. You want people to be able to read your name fast and easy. Same goes for logos. McDonalds is famous for it’s yellow arches. Mercedes, Nike and Adidas are well known for their logos. You may notice that their logos are based on simple forms/graphics. 2.     Be sure to put your contact info on just about anything. The more contact details, the better. Your telephone number is good and so is an e-mail address. Some things, like t-shirts for example, do not lend themselves easily to this end, but there’s no reason why the website address can’t be present on everything. 3.     Get people to give you their e-mail address in any way shape or form so that you can start to build your own e-mail list. Now let’s look at some non-traditional methods. We have here some ideas for non-traditional promotion that will give you the most bang for your buck. 1.     Club cards, more commonly known as postcards are great but before you run out and do these yourself try and see if you can get a sponsorship to pay for the cards. Here’s how it works: Find a business that is somehow tied into the scene you’re trying to reach. If, for example, you’re a rock band, a tattoo parlor or a store that sells punk clothing store might do the trick. Five thousand cards will cost you about 200 bucks. Pitch the idea as five thousand cards distributed as promo at your show for $200, with your band on one side and their business on the other. Don’t say stuff like you’re offering the back of the card, because in all reality the card has NO back. It has two faces. They get 5 thousand cards printed and distributed to people that are in their market and you get your card FREE! Works great for everybody. 2.     If you find other active bands or artists releasing albums then work together and print small footers on each other’s posters.   Your poster will have a small footer with gigs/releases of 5 other bands let’s say… Each of those artists will in turn feature a small note of your release/gig on their own poster. You will reach about five times more people without any extra expense. 3.     Getting sponsorships may be a bit hard at first until you are better known in your market. Most sponsors look for artists with a following. If you have started to build a fan base then you can try to approach companies for a sponsorship. Offer space on all your marketing materials as well as promotion for the sponsor at your gig. I hope this has given you some new ideas about how to promote your band. Stay positive and keep working at it.

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